In September 2018, Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella revealed plans about the Open Data Initiative. Adobe, Microsoft, and SAP are working on an approach to business data that help companies to transform customer experiences through real-time insights delivered from the cloud.
The Open Data Initiative is focussing on interoperability between the applications and platforms of the three partners through a standard data model, with data stored in a customer-chosen data lake. The unified data lake allows customers to choose development tools and applications to build and create services.
The companies are planning for publishing, enriching and ingesting initial data feeds from Adobe Experience Platform, activated through Adobe Experience Cloud, Microsoft Dynamics 365, and Office 365 and SAP C/4HANA, into a customer’s data lake. It will create AI and machine learning enrichment to garner new insights and to serve customers.
“Our customers are all trying to integrate behavioral, CRM, ERP, and other internal data sets to have a comprehensive understanding of each consumer, and they’re struggling with the challenges of integrating this data,” said Stephan Pretorius, CTO of WPP, an advertising public relation company. “We’re excited about the initiative Adobe, Microsoft and SAP have taken in this area, and we see a lot of opportunities to contribute to the development of ODI.”