abp

Uncovering the hype around innovative technology

Uncovering the hype around innovative technology

Every business team wants to hear less about Chatbots, even though they make the least noise in the press. And while they’re considered the least important technology, more than half of organisations have implemented them. The only area where this isn’t true is within the marketing function, where only 45% use chatbots – perhaps due to a greater focus on gaining deep insight into customers.

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