The Transformation Imperative for Small and Midsize Companies  

Increase Landing Page Conversions Oxford Economics surveyed over 3,000 executives in 17 countries about their readiness for digital transformation, including more than 1,300 companies with revenues below $500 million. We also analyzed responses from companies with $500 million to $1 billion in revenue to better understand how digital transformation efforts change as companies grow.

We found that more than half of small and midsize companies see digital transformation as a core business goal, and this goal is viewed with growing ugency: more than 80% see such initiatives as important or critically important to their company's survival. And while companies are increasingly focusing investments or digital technologies, overall progress towards comprehensive digital transformation remains limited.