SAP Experts Podcast Episode 20: Give Data Purpose!  

Increase Landing Page Conversions

Ten years ago, the highest valued companies had names like ExxonMobil, PetroChina, Petrobras and Royal Dutch Shell,

2020, things look bit different with names taking a prominent spot on the list that nobody thought about in 2010: Alphabet/Google, Facebook, Tencent, Amazon and Alibaba. Companies that don’t see their economic purpose in digging for oil. They are digging for data, which is the oil of the 21st century.

I am pleased to welcome Dirk Häussermann, who is Senior Vice President and Head of Platform and Technologies at SAP. We had a very interesting conversation about opportunities, strategies and implications in the age of data!

Enjoy another interesting episode here, at the SAP Experts Podcast

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Music by Dan Phillipson

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