How Did a Thai Breadcrumbs and Seasonings Company Make Its Business Processes As Irresistibly Crisp As Its Crunchy Coatings?  

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Whether it’s deep-fried shrimp covered in crispy breadcrumbs or tasty tempura vegetables, for foodies the world over, there's something deliciously irresistible about a golden crunchy coating. Thailand’s R&B Food Supply Public Company Limited has built its business on it. Comprising four companies, R&B Food Supply Public Company Limited is a leading manufacturer of breadcrumbs, seasonings, food colors, and flavors for the food industry. With plans to list on the Stock Exchange of Thailand, the company needed to set its sights beyond satisfying consumers’ palates for visual impact, flavor, and crunch. It needed to scale its business processes to support its initial public offering.

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