The Data Strategy Playbook  

Increase Landing Page Conversions

This is, without doubt, a very exciting time to be a CIO.

My own IT career has spanned some massive changes; client-server, the PC era, the Big Apps (ERP and CRM), the Internet, the cloud. But as profound and impactful as they all were, they now feel like mere building blocks, laying the foundation for the current revolution: the data revolution.

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