Companies must innovate in order to survive. Since 2000, 52% of the Fortune 500 have been acquired or have gone bankrupt. Only 12% of those that existed in 1955 exist today. In a marketplace that is competitive, unforgiving, and waits for no one, companies that don’t constantly redefine themselves based on customer needs and market dynamics simply cease to exist.
To thrive in today’s digital economy, business leaders rely on IT to surface up deeper customer insights in order to deliver products and services tailored to their needs, open new market opportunities, and improve the bottom-line — driving defensible competitive differentiation.