Walmart is expanding its brand-new “Delivery Unlimited” grocery delivery membership program to more stores across the U.S., with plans to reach over 50% of the country by year-end. The new program allows regular grocery delivery customers to pay either an annual fee of $98, making Walmart Grocery delivery more affordable. The program also gives Walmart a better way to compete with rival grocery delivery services including Amazon Prime Now/Whole Foods, Instacart, and Shipt, all of which offer subscription memberships.

In all 200 metro areas, Walmart Grocery Delivery is available today, and by this fall, it will reach 1,400 stores. Moreover, by year-end, it will reach 1,600+ — or more than half the U.S.

Walmart does not operate its network of delivery professionals or independent contractors. Instead, Walmart collaborates with delivery providers across the U.S., including Point Pickup, Skipcart, AxleHire, Roadie, Postmates, and DoorDash. It has also tried and then ended, relationships with Deliv, Uber, and Lyft.

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