Vodafone UK has recently announced that it is expanding its consumer Internet of Things
range with a multi-purpose tracker, known as Curve. Vodafone itself has designed and
manufactured the IoT range – which will be able to trace your valuables, including laptops,
cars, keys, etc.
This change of strategy by the company indicates that innovative smart technology will be
developed in-house. Vodafone believes it is crucial to create an intuitive product that is also
As per Tom Guy, Chief Product Officer at Vodafone, “The launch of Curve highlights the
focus the team has on creating pioneering smart tech and digital experiences with seamless user experience at the core.”