Verb Data, a customer-facing analytics company, has taken in $3 million in funding to continue developing technology so that SaaS companies can build better in-product dashboards for their customers.
Verb’s customer-facing analytics tools are built specifically to live inside multi-tenant SaaS applications.
The funding round was led by El Cap Holdings and lead investors Stew Bradley and Kunal Tandon. Individual investors also participating include Stan Garber, Alex Yakubovich, Matt MacInnis, Steve Garrity and Packy McCormick.
The company counts dozens of companies as customers, including Encamp, BidOps, SwipeBy and ReviveMedia. Hurt attributes Verb’s flexibility for enabling customers to use the tools in a way that is unique to their needs.