Tesla Inc’s use of individual customer data, such as vehicle camera footage and GPS to price its new insurance products, will depend on drivers’ authorization and individual U.S. state laws. “It really comes down to case law, and how much of the data we can utilize. It would have to be a state-by-state proposition,” said Matthew Edmonds, Tesla’s Head of Insurance. Tesla had announced last week that it was launching an insurance service designed to give drivers in California, its biggest market, lower rates because of safety features on its electric vehicles.

California regulatory insurance filings in May said Tesla’s insurance product might use “direct data feeds with customer permission.” However, Tesla’s insurance website states it uses “anonymized, aggregate data” to inform insurance rates, adding that it does not currently use data from individual vehicles, such as GPS or video footage.

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