Sweep has disclosed that it has come out of stealth with a no-code toolkit for creating sales playbooks in Salesforce’s CRM software.
The company said that the goal is to ease the development burden surrounding Salesforce’s ecosystem in particular. Bessemer Venture Partners, which seeded Sweep, and Insight Partners, which led the business’ most recent round, a Series A, each contributed USD 28 million in equity financing to the startup.
The company says that they are offering templates for adding funnels to Salesforce and offers instructions for managing data within already-existing Salesforce layouts by abstracting away the typical Salesforce code and validation rules.
Read More: Sweep, a no-code config tool for Salesforce software, raises $28M
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