Sequence has raised USD 19 million in a seed round, which it will use to continue developing its products and hire more staff. Sequence wants to develop what it calls a new type of FinOps stack for B2B businesses, using APIs and other tools to create more responsive pricing, billing, and related services.
In addition to Salesforce Ventures, Firstminute Capital, Crew Capital, Passion Capital, Dig Ventures, Fin Capital, and 9Yards, angel investors in the round include the founders of Plaid, Intercom, Jeeves, GoCardless, Marshmallow, Lendable, Hopin, UiPath, Monzo, Comply, and other unnamed companies.
Andreessen Horowitz, a Silicon Valley firm that has recently become more active in Europe, is leading the round. Deliveroo, Pipe, Snyk, and Reachdesk are just a few of the early adopters that Sequence is revealing after the launch of its private beta.
Read More: Sequence orders up $19M led by a16z for a new approach to B2B fintech
The platform covers e entire enterprise technology space- including emerging technologies like RPA, AI, cloud, automation, and the entire gamut of digital transformation tools, strategies and management decisions.
