Second Nature is opting for a different approach to coaching with AI-powered avatars that walk salespeople through lessons via the web.
Twenty-six-employee Second Nature today announced that it raised $12.5 million in a series A investment from Signals Venture Capital, Stage One Ventures, Cardumen Capital, and Zoom’s Zoom Apps Fund. It brings the company’s total capital to $15.5 million.
Second Nature hosts a simulator with avatars that have conversations with reps based on talk tracks and sales playbooks, measuring how deeply reps cover key topics.
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