Salesforce has recently announced the launch of Revenue Cloud, a cloud product created to help companies with revenue lifecycle tracking. This solution is a part of the Salesforce Customer 360 platform and focuses on providing businesses with a holistic revenue cycle view. It can also help introduce new revenue streams.
It combines the existing Salesforce products and services into a specialized, single cloud offering. The company believes this initiative will accelerate the growth of companies by filling the lost revenue gaps or doubling down on the aspects of the businesses that are growing. It is primarily focused on payments, billing, digital storefronts, and other areas of a business.