Microsoft to buy Xandr ad marketplace from AT&T

Microsoft to buy Xandr ad marketplace from AT&T

Microsoft is buying the Xandr Inc. ad marketplace from AT&T for an undisclosed amount. 

The two companies announced the deal via an AT&T press release on December 21. Microsoft is continuing to look for ways to expand its digital advertising business. Its Web Experiences Team (WebXT) is focused on using Edge, Bing and Microsoft Start (the renamed MSN News) to grow Microsoft’s advertising business.

Xandr is a “first-tier affiliate” of AT&T, according to the press release, as well as a “data-enabled technology platform powering a global marketplace for premium advertising.

Read more: zdnet

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