MadHive, a provider of enterprise video ad platforms, recently announced a $100 million partnership with SADA, a global business, and technology consulting firm, to dramatically extend its use of Google Cloud Platform.
MadHive is a unified video ad software suite with real-time AI that allows marketers and publishers to track user intent data across TV, mobile, and the web. It also incorporates secure blockchain technology into the process.
As MadHive increases its $50 million GCP investment commitment announced last year, SADA, a GCP partner, will assist with the integration process, according to MadHive.
MadHive’s infrastructure-as-a-service enterprise software is meant to help large broadcasters expand their local over-the-top (OTT) reach.
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