Master data management (MDM) has long been a hazy subject that many businesses have shied away from. In fact, in many organizations, no one knows who is responsible for data quality.
However, as businesses strive to improve the customer experience and create the framework for AI initiatives, data quality has become a more pressing concern. The pandemic, according to Manouj Tahiliani, general manager for MDM at Informatica, was an event that compelled enterprises to digitalize. It’s happening all over the place. Businesses’ natural impulse is to push out point solutions. It’s a convenient way out. All of this directs to a proliferation of applications and technologies.
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