On Thursday Huawei launched its feature-packed 5G smartphone, but the fate of the device in Europe will hang on whether it can overcome a U.S. ban to give customers the Google software they expect.

The Chinese telecom giant will showcase its Mate 30 range in Munich, Germany, in its first unveiling of an all-new phone since President Donald Trump hit the Shenzhen-based company with an export ban in May. “The launch will be the most-watched ever,” said telecoms and media analyst Paolo Pescatore.

Holding the launch in Europe underlines the importance of the region’s 500 million consumers to Huawei. It lost five percentage points in market share here following the U.S. ban, even as buyers rallied to its brand at home.

The Mate 30 range’s look and feel will be superior to Apple’s new iPhone 11s, according to analyst Richard Windsor, who said leaked photos showed an attractive circular triple-camera set-up.

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