Google to Build Privacy-first Web Devoid of Third-party Cookies

Google to Build Privacy-first Web Devoid of Third-party Cookies-01

US tech giant will soon reveal its Federated Learning of Cohorts for developer trials now and advertiser experiments with Google Ads next quarter, during which it expects to gain insights on how well the substitute to cookie-based ad targeting will work in various regions such as Asia. 

Google is about to open up its alternative ad-targeting device for public tests, taking its following steps towards building a privacy-first online world. 

Google’s director of product management, David Temkin said in a blog post they have been fuelled by a goal to provide more relevant ads to customers, organizations worldwide had been accumulating voluminous user data generally through third-party cookies.

To Read More: ZDNet

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