Google, Other Tech Companies Hit with New EU Privacy Objections

Google_ Other Tech Companies Hit with New EU Privacy Objections

Google, along with other advertising technology companies, have been provided with new privacy complaints – in national regulators and six EU countries. This came to effect over the way they sell advertisements to prospective advertisers via a bidding process.

Since 2018, these firms have been filed in 15 EU countries for real-time bidding systems – the core of the current online advertising sector breaching privacy rights. This collects users’ browsing history and broadcasts them to different companies to place ads.

As Orsolya Reich, Senior Advocacy Officer at Liberties explained – “Today, more civil society groups are saying enough with this invasive advertising model and are asking data protection authorities to stand up against the harmful and unlawful practices they use.”

Source: Reuters

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