Google announced its launch of new app + web property in analytics- to help users across app and websites in one place. It would allow seeing metrics in a cluster of all the app and websites, or filters could be applied to compare them accurately. By this, businesses will understand their customers well, to deliver smart experiences.
The in App + Web Properties support various web streams, precisely up to 50 data streams across the apps, websites, and web apps. Google has already released features that allow keeping track of multiple sites, doing custom analysis, and having quick insights from the data.
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Article Source: https://www.martechadvisor.com/news/marketing-analytics/google-releases-new-app-web-property/
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