Google has acquired Alter, an artificial intelligence (AI) avatar startup that helps creators and brands express their virtual identity, for about USD 100 million.
A source familiar with the matter told the reporters that the acquisition is in line with a push to boost its content game and better compete with TikTok. The source claimed that the acquisition was finished about two months ago, but neither company made it public.
While denying the acquisition, some of Alter’s top executives updated their LinkedIn profiles to reflect their new employment with Google. Using Alter, Google intends to enhance and expand its content offerings, according to a person familiar with the situation.
Read More: Google acquires Twitter-backed AI avatar startup Alter for $100 million
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