Facebook Inc is teaming up with Microsoft Corp, the Partnership on AI coalition and academics from several universities to launch a contest to better detect Deepfakes, the company said in a blog post.

The social media giant is putting $10 million into the “Deepfake Detection Challenge,” which aims to spur detection research. As part of the project, Facebook is commissioning researchers to produce realistic Deepfakes to create a data set for testing detection tools.

In the run-up to the U.S. presidential election in November 2020, social platforms have been under pressure to tackle the threat of Deepfakes, which use artificial intelligence to create hyper-realistic videos where a person appears to say or do something they did not.

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