Big-data analytics firm Alteryx buys rival Trifacta in $400M deal

Big-data analytics firm Alteryx buys rival Trifacta in _400M deal-01

Big-data analytics company Alteryx Inc. has announced that it’s buying the cloud-based “data wrangling” technology specialist Trifacta Inc. for $400 million in cash. The acquisition is aimed at helping Alteryx accelerate its own journey to the cloud and bring it access to more enterprise buyers.

Alteryx sells so-called extract, transform and load or ETL tools that are used to prepare companies’ data for analysis. Its platform offers baked-in connectivity to business intelligence tools such as Experian and Tableau. It also features specialized capabilities such as data mining, data cleansing and geospatial analytics.

Trifacta is to all intents and purposes very similar, selling tools that enterprises can use to whip information into shape for a variety of purposes, be that simple analysis or training artificial intelligence models.

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