In a bid to improve its overall business, Amazon uses aggregated data from sellers in its third-party, according to Reuters. The company responded to a congressional antitrust probe that could raise concerns with such sellers, reports Reuters. The data is picked from public sources, and Amazon’s first-party sales are available to the company’s retail and private brand teams.
The retailer denied the allegation that the data on individual sellers were used to improve its business. It further added that the teams do not use seller data to launch, source, or price private label products.