Adobe Introduces New Commerce Tools for the Post-Cookie Age

Adobe recently introduced a slew of new Adobe Experience Cloud capabilities, many of which are aimed at helping retailers use first-party data as part of their customer acquisition and engagement strategy.

With the end of third-party cookies looming, Adobe predicts that its marketing teams will find it difficult to expand personalized customer experiences without relying on cookie data. According to Adobe, one part of the solution to this challenge is for retailers to focus on the data they already have and improve it.

Adobe stated in a blog that scaling personalized experiences in a future where customers have power over how brands use their data is the next big issue.

 To Read More: ZDNet

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