By Umme Sutarwala - December 21, 2021 3 Mins Read
As the digital transformation continues, the software will increasingly encode what firms do, how they run, and what services they deliver to their consumers. As a result, software development has become a key role for many businesses, if not a strategic imperative.
The rules of software development were revised during the pandemic. Development teams faced increased pressure to produce new digital capabilities and build more dynamic and anticipatory experiences for customers as enterprises shifted to new digital business models and services.
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At this pivotal moment in history, software development has never been more crucial, and developers are critical to business innovation. Companies rely on developers’ problem-solving skills to help them stand out from the competition by building and delivering more applications that improve their operational performance and customer experience.
Businesses can benefit from current software development patterns, even if they can’t anticipate what will
“After a busy year of acquisitions and funding, including MailChimp being acquired by Inuit for $12M and Nylas’ $120M Series C funding, some might think the API economy will only continue to grow in 2022,”
says Gleb Polyakov, Co-founder and CEO of Nylas. Gleb further continues that as a more diverse range of industries like e-commerce, financial services, healthcare, and more see the value of investing in APIs, such as faster time-to-market and more efficient workflows, the API market will experience even more significant growth than in 2021.
Gleb believes that advancements in AI combined with the labor shortage and demand for rapid scale have forced companies to automate wherever possible. However, even with continued AI-led innovation, humans will continue playing an essential role in true organizational impact, analysis, and growth. “As data becomes more accessible, organizations will rely on humans more and more to build more complex AI and machine learning models that can analyze more data faster and structure it to impact the entire business, not just specific teams or users,” adds Gleb.
“Product-led growth is and always will be a core component of a company’s success,” says Gleb Polyakov. However, as software continues eating the world and becomes more accessible and more competitors enter the market, product-led growth and differentiation become increasingly challenging. Gleb further adds that “to combat this, we will see more investments in other departments, such as sales, marketing, and customer success, where building and nurturing relationships can drive awareness, adoption, and retention”.
Artificial intelligence is now a competitive differentiator. It has the potential to expedite a process, enable better decision-making, and give more relevant and engaging consumer experiences. As a result, the prediction that AI will be used to power business processes and customer experiences is right on.
This approach in software engineering is gaining traction across the board, from large and small enterprises to tech behemoths and startups. In the second half of 2022, it will be important to include cutting-edge AI capabilities in projects.
Umme Sutarwala is a Global News Correspondent with OnDot Media. She is a media graduate with 2+ years of experience in content creation and management. Previously, she has worked with MNCs in the E-commerce and Finance domain
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