Sunday, November 27, 2022

Five Digital Transformation Trends Organizations Should Watch Out in 2022 (Part 2)

By Vishal Muktewar - December 17, 2021 4 mins read

As digital transformation momentum is still going strong, organizations should watch out for the latest trends happening in the industry.

Organizations are still going strong with their digital transformation initiatives that gained traction in 2020. As they continue to embrace remote work and innovative technologies such as AI and machine learning to strengthen their infrastructure, the momentum of the digital transformation is unlikely to slow down anytime soon. With 2022 looming over the horizon, it is the perfect time for CIOs to analyze the latest digital transformation trends that they can incorporate into their IT initiatives.

Here are four digital transformation trends that CIOs and IT leaders should watch out in 2022:

  • Enterprises transition to product-led growth models 

“A key trend for 2022 will be the smooth and effective transitioning to a product-led growth model,” says Malte Scholz, CEO of modular product management firm airfocus. He states that many enterprises have mostly focused on a sales-led growth model, but the pandemic and events of the past few years have accelerated a trend in how customers use and buy products. “People expect products to be beautiful, intuitive and innovative, and if they don’t get this exceptional product experience, they can easily go elsewhere. If an organization can deliver such an experience however, it increases loyalty, reduces churn and can have a tangible impact on growth,” adds Malte Scholz.

Also Read: Top Three Cloud and Data Center Predictions for 2022

  • New-found alignment with digital transformation 

“The last 18 months have brought unprecedented changes in businesses across the globe,” says Jeff Ton, strategic IT advisor at InterVision. He explains, “Those who had adopted a digital transformation mindset excelled, those who didn’t, well, didn’t. We also saw an acceleration of cloud adoption as organizations realized one way to be agile and elastic was to move all or part of their tech assets to the cloud. Many organizations experienced newfound alignment between their technology teams and their business teams. This newfound alignment will translate into more organizations moving down the path of true digital transformation — not just digitization of existing processes.”

  • New tools for a hybrid workforce 

Jeff Ton believes many of the collaboration platforms added great functionality in 2021, enabling them to address the remote workforce and the in-office workforce. “As we evolve into the hybrid workforce of the future, I think we will continue to see tools add functionality to try and make communication and collaboration as smooth and as efficient as possible,” says Jeff Ton. He adds, “This workforce enablement goes well beyond collaboration — we also need to support the remote worker. To that end, we are seeing a new breed of tools emerge that are based on AI and machine learning. These tools can identify, alert and sometimes heal issues before the remote worker even knows there is a problem. While we have seen a consolidation of tools and platforms, I believe the hybrid approach to workforce enablement will continue to be the right approach for the foreseeable future.”

Also Read: Three Workforce Trends to Watch in 2022

  • Build a sustainable and a thriving community 

2022 will see a massive shift toward SaaS companies working harder to create and sustain a thriving community and benefit from the network effect that a community provides,” says Lance Walter, CMO, Neo4j. He adds, “As the world becomes increasingly connected, technology creators have come to learn how vital it is to build and maintain a community of users; Reddit co-founder Alexis Ohanian recently predicted that within the next five years, 50% of publicly traded corporations will have a Chief Community Officer. Every popular technology has a thriving community behind it, and SaaS companies will demonstrate in 2022 that they understand the value of building a self-sustaining community.

  • Companies will use a Composable Enterprise model to solve IT problems 

“In the composable enterprise model, organizations can divide and conquer in multiple ways at a high level to build solutions and solve problems that exist in IT,” states Rich Waldron, Co-Founder and CEO, He adds,  “A composable enterprise enables LOB teams to create solutions that can be consumed and adopted by the whole organization instead of just relying on IT, which creates a new innovation experience across the entire enterprise. For example, linking together all HR applications used in the onboarding process allows for new hires to control their own training. The composable enterprise will introduce a new way of solving problems faster while positively supporting the company’s growth in an IT savvy and compliant manner.”

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Vishal Muktewar

Vishal Muktewar is a Senior Correspondent at On Dot Media. He reports news that focuses on the latest trends and innovations happening in the B2B industry. An IT engineer by profession, Vishal has worked at Insights Success before joining Ondot. His love for stories has driven him to take up a career in enterprise journalism. He effectively uses his knowledge of technology and flair for writing, for crafting features, articles and interactions for technology enterprise media platforms.

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