Vobile Group, the leading choice for the protection, measurement, and monetization of video content, announced an agreement under which Vobile will acquire the RightsID and ChannelID assets from ZEFR, the leading contextual targeting platform for brands.  The total purchase consideration is estimated at $90 million.

The acquisition makes Vobile the largest end-to-end SaaS platform for online video identification, protection, and monetization.  Vobile can now offer its core technologies to an even broader spectrum of enterprise content providers – building on its customer base of the world’s top film studios and television networks by deepening relationships with major social platforms such as Facebook, Instagram, and YouTube.

The integrated company will combine Vobile’s expertise in reducing revenue loss due to IP infringement while enabling new ways to measure and monetize video on demand with the RightsID and ChannelID ability to monitor and analyze video metadata at a massive scale.  With this acquisition, Vobile is opening a new office in Los Angeles with approximately 100 employees to be closer to and better able to service existing and new customers. Additionally, the acquired assets produced over $40 million in recurring, profitable revenue in 2018.

“Today’s announcement marks a major step in the transformation of Vobile. With this transaction, we are combining complementary technologies and customer bases, expanding our monetization capabilities across content providers on video and social media platforms, diversifying our revenue stream and enhancing the capabilities of our market-leading SaaS platform,” said Yangbin Wang, Vobile’s Chief Executive Officer.  “The new Vobile will empower content providers to protect and maximize the value of their assets, draw upon new distribution channels and analytically assess their efforts within the marketing funnel.”

“As we focus on capitalizing on the potential of our contextual targeting platform, we believe we’ve found the perfect home for RightsID and ChannelID.  We are very proud of the success these businesses have built with the world’s leading content providers and believe combining these assets with Vobile creates an unmatched content protection and measurement company for the modern digital media market,” said Zach James, ZEFR’s Co-Founder and Co-CEO.