VinSolutions and INFINITI announce the integration between INFINITI’s ICAR-X Sales app and VinSolutions Connect CRM, combining the two databases to give retailers unabridged access to key customer information from one centralized source. Through this integration INFINITI retailers now have the enhanced ability to offer a seamless online to in-store experience that clients prefer, giving INFINITI retailers a competitive edge and signaling an important milestone for the CRM as a platform pioneering the digital showroom experience.

“INFINITI retailers know utilizing comprehensive data takes the guesswork out of creating a successful client experience, but want a convenient single-source collection process that complements the efficiency they’re trying to achieve with their clients,” said Lori Wittman, general manager of VinSolutions and senior vice president of Dealer Software Solutions at Cox Automotive. “With this communication between databases, ICAR-X is greater than the sum of its parts, and delivers on its promise to improve the showroom sales and data delivery processes to enhance INFINITI client interactions.”

Until now, INFINITI retailers seeking to leverage data to improve their sales strategy had to use the two independent databases, VinSolutions Connect CRM and INFINITI ICAR-X Sales, to collect key client information. This double process made for less than the optimal user and client experience.

With the enhanced INFINITI ICAR-X Sales patented app-based platform, retailer staff has access to both VinSolutions Connect CRM and INFINITI databases from a single portal. Sales consultants can search and enter data once in both systems without the need for double entry. ICAR-X Sales also helps retailers solve problems with information accessible at their fingertips, assist with a more professional consultation, and ultimately drive a better experience while making the vehicle buying process more efficient.

“Clients are becoming more inclined to prefer a retail experience that marries the convenience of digital with the tangible showroom experience, whether starting the process online or in a showroom,” said Matt Wilson, Director INFINITI Global Client Experience. “ICAR-X Sales has already given the staff at several INFINITI retailers using VinSolutions Connect CRM the ability to access the most up-to-date client data from a single source, paving the way to the coveted digital showroom experience that has proven to increase client satisfaction.”