ValueBlue, a leading and innovative provider of SaaS solutions in the digital transformation market, announces its expansion to a New York office by adding to the executive team. ValueBlue has added Brenda Cowie as Senior Vice President, Sales, and Strategic Partnerships, for the Americas. This strategic decision is a commitment to further pursue ValueBlue’s North American expansion.
Brenda Cowie’s prior role was Global Client Director at Diligent, a GRC SaaS software platform, where she was responsible for driving revenue through the proactive cultivation of global customer accounts, senior relationship management, and revenue growth of Diligent’s most significant and most critical clients. Before joining Diligent, Brenda served as Vice President Client Services at BiZZdesign, a SaaS platform in the Enterprise Architecture space where she founded their North America practice. She was responsible for new business development, strategic partnerships, account management and was also involved in analyst relations. Brenda also worked on sales and pricing strategy, customer intimacy initiatives, and team building.
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At ValueBlue, Cowie will be responsible for the revenue growth of the company’s global expansion into the Americas. Brenda will spearhead the commercial sales teams and form strategic partnerships with industry associations, SI’s, and analyst communities. Cowie’s new role combines her strong background in consultative solution sales with a core SaaS product. She has a proven track record of driving and closing enterprise deals.
“I am very pleased to be joining ValueBlue and contributing my expertise to the team at this prime stage in the company’s growth,” says Brenda Cowie. “I look forward to working closely with Wilko Visser and Jelle Visser to execute our expansion strategy throughout North and South America.”
In addition, ValueBlue’s CEO Wilko Visser will also be making a move to New York City this January and will be based out of ValueBlue’s Manhattan office. ValueBlue’s co-founder, Tom de Ridder, will also be moving to New York City later in the first quarter of 2022.