Wednesday, February 8, 2023 Recognized as Top Startup on Wing Venture Capital’s Enterprise Tech 30 List

By ET Bureau - March 11, 2022 3 Mins Read, the leader in low-code automation and integration, today announced it has been named to Wing Venture Capital’s fourth annual Enterprise Tech 30 list, distinguishing as one of the top startups of the year with the most potential for growth for the second time. The Enterprise Tech 30 is an annual list of the most promising private companies in enterprise technology as determined by an unbiased survey of leading venture capitalists in the sector voting for the best of the best.

“We specifically designed Wing Venture Capital’s Enterprise Tech 30 list to act as a highly predictive indicator of the most promising startups in the industry, derived directly from the proprietary insight of the top venture investors in the world,” said Peter Wagner, founder and partner, Wing Venture Capital. “As the leaders in their category, this year’s ET30 startups are driving the most important innovation in the Modern Enterprise marketplace today.”, creator of both the Tray Platform and Tray Embedded product lines, provides low-code automation and integration capabilities to technical and non-technical users alike, empowering IT and line-of-business (LOB) teams to develop automated workflows and integrations between the disparate apps in their tech stack. Driven by the convergence of APIs and mounting demands for integration and automation capabilities, Gartner predicts “citizen developers” will outnumber professional developers four to one by 2023. By providing powerful low-code customer integrations and automation capabilities, is leading the way for the future of work, giving end-users across the enterprise—in product management, marketing, sales, customer services, finance, HR, and more—the power to design their own custom workflows and manage complex business processes.

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“We believe more strongly than ever that the democratization of technology for all teams across the organization—technical and line-of-business—will be the key for individuals and teams to unlock their full potential,” said Rich Waldron, co-founder and CEO, “Our inclusion on this prestigious list is a testament to our commitment to continued innovation and leadership in embedded integrations and low-code automation. We remain eternally grateful to our customers and our incredible team for helping us get this far.”

Over the past year, has demonstrated significant growth, more than doubling revenue YoY and expanding its team by more than 25%, amidst one of the toughest hiring markets in recent history, and investing in strategic growth across product development, engineering, and customer success to further empower low-code builders to drive innovation throughout their organizations. The company is well-positioned as a leader in SaaS due to a combination of strong product-market fit, a highly experienced and growing team, as well as its market position in integrations (a market estimated to already exceed $3B in size) and automation (a market estimated to exceed $600B by 2022).

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