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Trax Acquires Shopkick to Bridge the Gap Between Mobile and Physical Worlds of Retail

By ET Bureau - June 26, 2019 2 Mins Read

Trax, Shopkick, Retail

Trax, the world’s leading provider of computer vision and analytics solutions for retail, announced its acquisition of Shopkick, the leading shopping rewards app in the U.S. Combining Trax’s best-in-class technologies and solutions and Shopkick’s full path-to-purchase offering accelerates Trax’s vision of digitizing the physical world of retail, bridging the mobile and physical retail worlds for global and regional retailers.

The world’s leading CPG brands and retailers rely on Trax’s in-store execution solutions, market measurement, and analytics services, powered by proprietary fine-grained image recognition, machine learning, and IOT platforms – to turn photos of retail shelves into the granular, actionable shelf and store-level insights. Trax is leveraged by top CPG brands and retailers in over 50 countries worldwide.

Shopkick transforms shopping into personal, rewarding experiences. As the leading shopping rewards app – with users spending over 1.5 hours in the app each month – Shopkick’s full path-to-purchase experience allows brands and retailers to engage with consumers before they shop and continues with them in the store and on their phone. Consumers use the Shopkick app to earn rewards for shopping activities, including browsing content and online offers, watching videos, walking into stores, engaging with products online and a shelf, and making purchases, both online and offline.

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For brands and retailers, Shopkick provides high consumer engagement along the entire path-to-purchase while creating awareness at key moments to drive incremental traffic, product engagements, sales, customer acquisition, and loyalty – all without diluting margins through discounts, coupons or rebates.

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This latest announcement from Trax follows a flurry of 2019 milestones including their announced merger with China’sleading retail AI and Big Data service company, LenzTech.

“Bringing together shelf and shopper data will deliver new and powerful insights to CPG brands and retailers. Shopkick’s unique direct access to customers, first-party database on consumer in-store actions, omnichannel insights and access to a broader ecosystem of retailers and brands made this a strategic fit for Trax,” said Joel Bar-El, CEO and co-founder of Trax. “I am truly excited to welcome Shopkick to the Trax family.”

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ET Bureau

The platform covers e entire enterprise technology space- including emerging technologies like RPA, AI, cloud, automation, and the entire gamut of digital transformation tools, strategies and management decisions.

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