Trax Acquires Shopkick to Bridge the Gap Between Mobile and Physical Worlds of Retail

Shopkick transforms shopping into personal, rewarding experiences. As the leading shopping rewards app – with users spending over 1.5 hours in the app each month – Shopkick’s full path-to-purchase experience allows brands and retailers to engage with consumers before they shop and continues with them in the store and on their phone. Consumers use the Shopkick app to earn rewards for shopping activities, including browsing content and online offers, watching videos, walking into stores, engaging with products online and a shelf, and making purchases, both online and offline.

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For brands and retailers, Shopkick provides high consumer engagement along the entire path-to-purchase while creating awareness at key moments to drive incremental traffic, product engagements, sales, customer acquisition, and loyalty – all without diluting margins through discounts, coupons or rebates.

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This latest announcement from Trax follows a flurry of 2019 milestones including their announced merger with China’sleading retail AI and Big Data service company, LenzTech.

“Bringing together shelf and shopper data will deliver new and powerful insights to CPG brands and retailers. Shopkick’s unique direct access to customers, first-party database on consumer in-store actions, omnichannel insights and access to a broader ecosystem of retailers and brands made this a strategic fit for Trax,” said Joel Bar-El, CEO and co-founder of Trax. “I am truly excited to welcome Shopkick to the Trax family.”

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