By ET Bureau - October 05, 2021 3 Mins Read
Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the appointment of Cate Rubenstein as Senior Vice President of Global Marketing.
With over 20 years’ experience in marketing, creative, brand strategy and a proven track record of success, Rubenstein will be responsible for expanding and elevating the Toluna brand as the company continues its rapid growth.
“As we continue to build on our technology-led, innovative research solutions, it is important that we have the right leaders in place to fuel Toluna’s growth. Cate’s experience as a global marketing leader, as well as her acumen in digital marketing, is a major asset to Toluna,” said Frederic-Charles Petit, CEO Toluna.
Rubenstein brings extensive experience in global marketing for major worldwide brands across consumer insights, entertainment, media, and lifestyle industries. She will oversee Toluna’s global marketing strategy, communications, public relations, thought leadership, digital strategy, creative, and performance across all global markets, while growing the international team.
Rubenstein will also be an active member of the Executive Board, serving as the Toluna Marketing expert for the group. She has relocated from Los Angeles to New York City for the role.
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“Toluna is a rapidly growing, tech-forward company expanding across multiple markets, with extraordinary leadership at the helm, clear vision for an exciting future, and a phenomenal global team. I am thrilled to join such an innovative company at the forefront of the global insights industry, and look forward to expanding and elevating the brand,” said Cate Rubenstein, Senior Vice President of Global Marketing.
Rubenstein previously served as Executive Vice President of Global Marketing and Brand Strategy at Ipsos and brings an in-depth understanding of the consumer insights space. She has also led International Marketing Strategy for companies such as 20th Century FOX and Sony Pictures Entertainment.
Throughout her career, she has leveraged her global mindset and international network to successfully manage creative, strategic, and diverse cross-continental teams during periods of hyper growth.
“We are thrilled to welcome someone of Cate’s caliber to the Toluna team. As a seasoned global marketing leader who has worked in a variety of industries, her wealth of experience will be a tremendous asset to our fast-growing marketing team,” said Phil Ahad, Chief Digital Officer at Toluna.
The news follows the recent appointment of Mathilde Lelièvre as Chief Operations Officer, as the company continues to focus on adding top talent to its executive team.
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