Former Sony Executive Joins Neato as Projected Growth in the Robot Vacuum Market Surges

Neato Robotics announced it has appointed Thomas Nedder as global Chief Executive Officer.  Nedder brings with him over 25 years of experience in multi-million dollar tech-based international businesses, most recently serving as Head of Sony Electronics, Germany. With a solid history of realizing aggressive growth objectives in highly competitive markets, Nedder will utilize his leadership, sales, and marketing background to continue elevating Neato products among a rapidly growing vertical.

“The projected growth for robotic vacuums is incredibly exciting and presents unique sales and marketing opportunities especially across Europe and the US,” said Nedder. “I am passionate about driving brands ahead to make them market leaders and I believe Neato has the right ingredients – innovative technology, consumer-driven product development, and a loyal customer base – to capitalize on the projected industry growth in the next five years.”

Prior to his tenure at Sony, Nedder was General Manager of NEC Deutschland where he successfully established NEC as the leading brand in Europe for multimedia and display solutions, significantly developed the business and revenue for the computer storage products, oversaw international sales, channel marketing, and distribution, and established the European MNO and EOM businesses.  Additionally, Nedder has served as Director of International Sales for Edding, Vice President Sales & Marketing at Proxima, and Distribution Manager at SHARP Micro-Electronics.

“Thomas has built a career connecting best in class tech products with a mass consumer audience,” said Thomas Rodemann, Managing Partner, Vorwerk International and Chairman of the Board, Neato Robotics. “His global expertise in consumer electronics gives him a specialized ability to gain market share, exceed sales goals and create a beloved brand in markets North America and Europe. His engineering background and many years in the component world are perfect to guide the development at Neato and create industry-leading new products. We are thrilled to have him lead Neato’s future.”