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The Mom Project Acquires Werk Strengthens Workplace Analytics Offering

By ET Bureau - March 16, 2020 2 Mins Read

The Mom Project, Werk, Workplace Analytics Offering, Remote Employee Experience

The Mom Project, the leader in helping enterprises attract and retain female talent, announced its acquisition of Werk, a first-of-its-kind people analytics platform that puts flexibility insights and data into the hands of companies to help them work smarter. The Mom Project’s existing insights division (MP Labs) will expand its employee experience and workplace productivity analytics offering under the newly formed WerkLabs.

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Flexibility in the workplace is in high demand, with 96% of employees citing a need for flexibility, but only 47% saying they have access to the types they need, according to Werk research published in Harvard Business Review. Yet, understanding and improving team and employee experience and identifying which flexibility changes will have the greatest impact on retention and productivity remain a challenge for business leaders.

WerkLabs’ methodology helps employers understand the flexibility their teams need to perform optimally, inclusive of insights across demographic fault-lines including gender, generation, caregiving status, business unit, and level to ensure equitable access.

Through a proprietary Remote Experience Index, WerkLabs provides customized recommendations that are grounded, behavioral and data-driven, to improve productivity, performance and ROI around communication, morale, equipment, training, leadership, and more to ensure companies can remain agile and thrive as they adopt and adapt to new and evolving workforce strategies.

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“The current environment is accelerating the urgency for companies to learn how to best support remote employees. Our customized Remote Experience Index models are uniquely positioned to help companies create work experiences that will improve employee engagement, loyalty, and retention over the near and long-term,” said Dr. Pamela Cohen, President of WerkLabs. “Our research shows that flexibility has a critical impact on workplace satisfaction and employee retention.”

To date, WerkLabs has partnered with top companies including Uber, Banco Santander, and Hubspot to develop best-in-class workplace policies that define the modern workforce.


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The platform covers e entire enterprise technology space- including emerging technologies like RPA, AI, cloud, automation, and the entire gamut of digital transformation tools, strategies and management decisions.

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