Wednesday, February 1, 2023

Terminus Launches Connected Account Experiences to Transform the Buyer Journey

By ET Bureau - March 16, 2022 3 Mins Read

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today launches Connected Account Experiences to transform the buyer journey.

Connected Account Experiences delivers prospects and customers first-party data to improve engagement with target buyers, connected TV and audio ads to drive awareness and influence, and key integrations to support pipeline growth. In a world where the buyer journey isn’t linear and buying committees are dispersed, Connected Account Experiences empowers users to work and buy from anywhere, driving ABM strategy with dynamic data and powerful channels and tools marketers can trust to reach the right contacts at the right time. This includes:

Also Read: Three Common Digital Transformation Pitfalls to Avoid

Identify Your Buyer

  • The phase out of cookies means the way marketers have been targeting and segmenting audiences for advertising is going to look a lot different. With Terminus first party data, marketers identify 16 percent more traffic.

  • Marketers can continuously optimize ABM strategies with Terminus Identify, the visitor identification system recently added to the Terminus Platform which features the company’s own first-party data sets. Unlike other platforms, this owned data is never static and gets stronger with every interaction and with every channel.

Reach Your Buyer

  • Drive awareness and influence with connected TV and audio ads through the launch of Terminus CTV and Audio. Now, Terminus customers can run ads on platforms like Spotify, Hulu, and other popular streaming services.

  • Whether via CTV or audio ads, Terminus customers can diversify their creative assets and advertising channels, reach customers watching and listening to ad-supported streaming platforms, and boost brand awareness and revenue.

Engage Your Buyer

  • Connected Account Experiences fosters engagement across marketing and sales channels. Through integrations with Outreach, Salesloft and Slack, Terminus has enhanced its sales notifications and lead routing, which create synchronized account experiences that turn every touchpoint into a conversation.

“Today’s marketers need an ABM strategy that engages buyers with personalized touchpoints and connected account experiences across all channels and across the full funnel,” said Tim Kopp, CEO of Terminus. “With Connected Account Experiences, Terminus enables marketers to identify their buyers wherever they are, reach them on any screen they use, and engage them with the marketing and sales automation tools their teams use everyday.”

“Terminus is an engagement point for us. It’s not the first touch for our audience, nor the last touch. It’s part of the journey. We use Terminus to help figure out what the market is saying and how they are  engaging with us, from awareness to post-purchase,” said James Gilbert, Head of Marketing of CRMNEXT. “Most people think ABM is just Ads for air cover. ABM is not just advertising. We go much deeper with Email, Chat, Web and Ads with Terminus.”

91% of marketers agree they want to target customers through tailored approaches and personalized campaigns and outreach. However, many organizations are leveraging a stacked approach with marketing channels operating independently of each other, leading to missed opportunities for critical touchpoints and disconnected account experiences which negatively impact pipeline and revenue. When implemented correctly, Connected Account Experiences helps marketers create meaningful connections with the right customers.

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ET Bureau

The Enterprise talk Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

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