By Suprotik Sinha - March 14, 2019 2 Mins Read
The US CX market is predicted to grow from $ 1.6 billion in 2017 to $ 3.4 billion by 2023, exhibiting a CAGR of over 13% during 2018 – 2023.
US Customer Experience analytics market is projected to grow from $ 1.6 billion in 2017 to $ 3.4 billion by 2023, exhibiting a CAGR of over 13% during 2018 – 2023. The report by TechSci, United States CX analytics market has been categorized as per company standard in the industry for 2018.
TechSci Research calculated the market size for the United States CX analytics market using a bottom-up approach. It was designed to describe and forecast the United States CX analytics market on the basis of touch points, verticals, regions and companies. The methodology was to conduct primary research surveys with the identified companies, in the process of interviewing the respondents; some data was taken about what they considered competition too.
They further analyzed the product offerings or variants of major CX analytics providers. The Research sourced these values from industry experts and company representatives and was externally validated through analysis of historical data of Customer Experience analytics market to arrive at the overall market size.
According to the report, this growth can be attributed to increased focus on customer retention in business entities and the rising penetration of smartphones. Moreover, increasing adoption of AI along with competition among companies to get AI first, will further add speed to the market growth over the next four years. Among all the customer service touch points, the dominant segment is call centers, and there number is increasing as per these reports. They will also be increasingly using analytics and AI in their strategies for better customer connects.
Suprotik Sinha is the Global News Correspondent with OnDot Media. He writes about technologies and trending news in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries two years of experience in mainstream broadcast media where he worked as a reporter with Ibn7 and Zee Media in Mumbai.
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