Technology, Culture and Vision Combine to Increase Business Efficiency


A new study finds seven factors including flexibility, a shared digital vision and data-driven decision-making are necessary for tech to drive change

A new research from Oracle and the WHU – Otto Beisheim School of Management has shown business efficiency increases by two thirds when the right technology is implemented alongside seven key factors. The ‘Adaptable Business’ research was carried out in August 2018 with organizations of at least 250 full-time equivalent employees and responses were collected from 23 countries across all continents. According to the research, many organizations have invested in the right technologies, but are lacking the culture, skills or behaviors necessary to truly reap their benefits. The study found business efficiency only increases by a fifth when technology is implemented without the identified seven factors.

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The seven key factors are:

  • Data-driven decision making,
  • Flexibility & embracing change,
  • Entrepreneurial culture,
  • A shared digital vision,
  • Critical thinking & questioning,
  • Learning culture, and
  • Open communication & collaboration.

The new research questioned 850 HR Directors as well as 5,600 employees, from 23 countries including India, on how organizations can adapt for a competitive advantage in the digital age. The study showed that achieving business efficiency is critical to becoming an agile organization that can keep pace with change, with 42% of businesses reporting an overall increase in organizational performance once business efficiency was achieved.

“Pace of change has never been more important for organizations than it is in the current climate,” says Wilhelm Frost, from the Department for Industrial Organization and Microeconomics at WHU – Otto Beisheim School of Management. “Adaptability and agility are extremely important for organizations if they want to get ahead of the competition and offer market-leading propositions. Being adaptable means better support for customers, and needs to happen to meet their needs, but it is also a big factor in any company attracting and retaining employees with the skills to drive them forward. Companies unprepared for the relentless pace of change will simply not be able to compete for skills in today’s digital marketplace.”

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The research showed a third of business leaders worldwide do not think they are currently operating in a way to attract – or compete for – talent. This went up to over half of business leaders in markets such as India, Brazil and Chile. While, a quarter of employees worldwide said they were worried about losing their jobs to machines.

“With pace of change so important for organizations in the current consumer-driven climate, adaptability and agility are a must-have for all companies. Such situation presents the opportunity for HR to step up and lead workforce transformation by allowing the productivity benefits of technology to be realized,” said Shailesh Singhla, Country Head & Senior Director – HCM Business, Oracle India. “Human workers still dread technology as they fear that technology will replace them.  However, the fact is that organizational growth will come from the two working together. With any technology implementation, there needs to be both a culture change and up skilling of staff to work with machines and technology. It’s these digital skills that make up the seven factors needed to realize the true benefits of any technology and become an adaptable business.”

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