By ET Bureau - May 06, 2021 3 Mins Read
TabMo has appointed Kayode Ijaola as head of platform operations; the role has been newly-expanded as the company’s cross-channel advertising platform, Hawk, is increasingly adopted by media buyers.
Demand side platform (DSP) Hawk enables brands and agencies to build, activate and manage campaigns across mobile, audio, connected TV (CTV) and digital out-of-home (DOOH). It is used in-house by a number of leading global agencies and brands and is the first platform to be verified by Publicis for use across its EMEA businesses. Alongside Hawk, TabMo offers a number of services to customers without access to specialised internal resource; this includes creative support, data management and in-house trading.
Ijaola will be responsible for overseeing all campaigns that run through Hawk, ensuring they operate at an optimal level, drive results for clients and deliver insight through relevant metrics.
This includes TabMo-managed projects as well as self-serve activity run by third parties; TabMo maintains a light hands-on approach for the latter so that media traders get the best out of the platform as a growing number of clients move some or all of their operations in-house. The aim is to maintain a deep understanding of brand and agency needs in order to deliver the technology that meets their requirements.
Ijaola joins from programmatic media operator MiQ where, as group trader manager, he managed the team responsible for the UK’s largest agency holding groups. Prior to that he was responsible for the delivery and performance of programmatic campaigns for clients at digital accelerator Beamly; previously he held a trading role at digital media marketplace, The Exchange Lab.
Chris Childs, TabMo’s UK managing director, says: “This is a major hire for TabMo as demand for Hawk continues to grow and we leave no stone unturned to ensure the platform delivers on every level for users. From the outset of the interview process it was clear that Kayode was the ideal fit; he has the technical knowledge and experience, combined with a mature and measured outlook that is vital for making the considered business decisions required to help shape both the team and the company as we roll out our future-facing plans.”
Kayode Ijaola says: “TabMo’s technology is hugely impressive; offering many unique features, including footfall metrics, genuine non-siloed omni-channel and a rich media creative design tool, it is complex and powerful but easy to use. It’s clear that it has been designed and continually developed for digital marketers and real-world scenarios. This role is a great opportunity to ensure clients are getting the best from the platform and delivering highly effective campaigns, as well as join a like-minded team and work together to achieve our goals as the advertising industry continues to change and evolve.”
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