StrikeTru, a fast-growing PIM/MDM/DAM/eCommerce consulting, implementations, and end to end digital services firm, today announced a strategic MDM POC win alongside Unidata, by building a working prototype of the future MDM solution for Baird & Warner, a Chicago based real estate services company.
The POC will enable Baird & Warner with the ability to experience a simulation of their future solution using a limited dataset and functionality to assess and influence the final MDM implementation early in the development cycle.
Unidata has completed the customer MDM proof-of-concept demonstration of the solution, which will bring together customer data from disparate sources across the organization into a centralized system, cut across a complex array of processes, systems, departments, geographies, and functionalities, support ongoing master data governance requirements and integrate smoothly with various legacy upstream and downstream applications.
The MDM POC involved finding and fixing data anomalies, data cleansing, enrichment, and standardization as per business objectives to put customer data at the center of Baird & Warner’s marketing and sales strategy.
The partners, StrikeTru and Unidata, are set to develop goals for the next phase of the project, outlining in detail the step-by-step strategy of how to take the MDM POC to market.
“StrikeTru and Unidata make a highly experienced team and have empowered us to rethink our processes and refresh our technology. We believe this new solution holds tremendous power in delivering the right information to the right person, at the right time and will help us achieve real business benefits.” said Federico Masias, SVP Information Technology at Baird & Warner.