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Software Defined Automation Boosts Growth Through $10M Seed Round Led by Insight Partners

By ET Bureau - November 01, 2022 3 Mins Read

Software Defined Automation, a leading innovator turning factories into software systems, announced it has raised $10 million in a seed round led by global software investor Insight Partners, with additional investment from Baukunst VC, Fly Ventures, and First Momentum. The funds will be used to scale customer adoption and extend its solution portfolio.

Software Defined Automation revolutionizes factory automation with an Industrial-Control-as-a-Service offering. Industrial-Control-as-a-Service (ICaaS) is centered around cloud-based management of existing PLCs (TechOps), Git-enabled PLC code versioning and collaboration (DevOps), as well as virtualization of PLCs on edge servers (Virtual PLC). In combination, these technologies have the power to break down proprietary silos in control technology stacks and enable API-based modern microservices architecture. This new paradigm transforms the daily lives of automation professionals by bringing remote work, cloud security, resilience, collaboration tools and independence from proprietary automation vendor hardware to the modern factory.

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In doing so, SDA enables automation engineers to manage control equipment in the same way cloud engineers manage applications. This encompasses disaster recovery, edge and cloud security as well as flexibility for production changes. Keeping modern developer experience front-and-center, SDA empowers individual automation engineers with state-of-the-art tools and modern user experience, helping improve the attractiveness of the field of automation technology to young professionals.

“With the new system we are able to increase our productivity for automation engineering and securely manage our machine suppliers’ as well as our own PLC code base through fine grain control rules,” said Marcel Welz, Digital Engineer at Henkel Laundry & Home Care. He added: “The ability to run the PLC programming environment in any browser allows us to maximize the utilization of our licenses and for PLC programmers to access it via any device”.

“Automation engineers have not been given the same modern tools as traditional software developers. We believe that there is a massive opportunity to increase productivity through cloud-based collaboration, and SDA’s cutting-edge tools and proven customer success make clear that the company is onto something special,” said Jon Rosenbaum, Managing Director at Insight Partners. “We believe that the team at SDA is uniquely positioned to solve this problem and we look forward to partnering with them to bring ICaaS to more customers around the globe.”

As part of the transaction, Jon Rosenbaum, Managing Director at Insight Partners and Axel Bichara, Co-Founder and General Partner at Baukunst will join the company’s Board of Directors.

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ET Bureau

The Enterprise talk Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

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