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SHIFT Launches Adobe Creative Cloud Integration

By ET Bureau - August 12, 2020 2 Mins Read


SHIFT, the platform for organizing, securing, and presenting your best work, is pleased to launch its integration with Adobe® Premiere® Pro, After Effects,® Illustrator®, and Photoshop®.

Across four products, SHIFT has been trusted by brands including Hulu, Amazon Studios, BBC, Viacom, and A24 for more than 20 years. By integrating directly with Adobe Creative Cloud®, SHIFT simplifies the video and visual production workflow for everyone from the biggest names in the business to the newly founded in Media, Entertainment and Advertising.

Production companies of all sizes struggle with the same problems — making their work stand out, organizing large amounts of files, and securing their most valuable assets. SHIFT solves these problems by allowing creative teams to present content with beautifully branded sites, organize media files with metadata, manage dispersed teams with custom permissions, and secure content with visual and forensic watermarking.

“Simplified workflows are the dream of every creative; they want to focus on telling amazing stories,” says Sue Skimore, head of partner relations for Adobe video. “Our collaboration with SHIFT helps our mutual customers streamline the video editing to publishing workflow.”

Premiere Pro and After Effects users will be able to pull their assets from SHIFT, export sequences for feedback, and pull in timecoded comments directly onto their timeline, all from within their Adobe app. Photoshop and Illustrator users will also be able to import their SHIFT files and export documents as Links.

“We built SHIFT API-first to support the variety of workflows of our customers,” says Jared Vincenti, Vice President of Product at SHIFT. “We’re proud to collaborate with Adobe to allow editors, designers, and other creatives to benefit from the SHIFT platform right from their daily workflow.”


ET Bureau

The platform covers e entire enterprise technology space- including emerging technologies like RPA, AI, cloud, automation, and the entire gamut of digital transformation tools, strategies and management decisions.

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