Searchmetrics, which provides software and services for search and content optimization, has promoted Lillian Haase to Chief Marketing Officer. Moving from Europe to the US, Lillian will be based in the company’s new Chicago office from where she will oversee global marketing.
Lillian, a marketer with 13 years’ digital marketing experience, was previously Searchmetrics’ Marketing Director for EMEA before being promoted to SVP Global Marketing, helping to drive greater success in the marketing function and contributing to company growth by improving systems and teamwork within the organization.
In her new role as CMO, Lillian’s focus will include supporting the company’s ambitious growth targets by ensuring the global marketing operation is efficient and nimble in order to succeed in the rapidly evolving digital marketing arena. She will continue to further unify the global marketing teams while maintaining a local emphasis and working to strengthen Searchmetrics’ position as leading search, content and data platform company with a global presence.
Lillian Haase explained: “Moving to Chicago will give me an even better understanding of the US market, to the benefit of our marketing both in the US and globally. I firmly believe that a small marketing team can be global and regional simultaneously with the right processes in place and that’s what we’ll be developing.
“This is a particularly exciting time for me take on the CMO role at Searchmetrics. People are spending more time online since the pandemic, both to shop and for their leisure and entertainment, so it’s more important than ever that marketers are doing all they can to get their digital marketing right. And the search data and insights we provide can deliver important clues. What are your customers searching for online and what questions do they ask? What kinds of content are most likely to satisfy their needs? And if you are a marketer, how can you make your brand more visible in relevant searches?”
Having worked in marketing since 2008, Lillian has gained experience in a variety of industries and businesses. Her start in digital marketing began as an affiliate marketer, before becoming a digital marketing consultant as business owners began to discover that she was able to ‘help them get found on the internet’. She progressed to becoming an SEO Account Manager in two Digital Marketing agencies followed by working as Team Lead in an international PR agency, then Head of Marketing for a private University.