By ET Bureau - June 29, 2021 2 mins read
App Annie issued its Q2 Index Report, revealing another record-breaking quarter for global spend on mobile — increasing by $2 billion since Q1 2021. The data indicates that app spending is on the rise as lock down measures ease.
Strong performance in sectors including short-form video, entertainment and health and fitness point to a deepening of habits formed during the pandemic:
Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery according to latest report:
“The data show that COVID-19 deeply influenced mobile behaviors including spending and time spent — and that the mobile habits consumers picked up during global lockdowns are here to stay,” said Lexi Sydow, Head of Marketing Insights, App Annie. “As industries begin to recover from COVID, mobile usage is an early indicator of changing consumer demand and market sentiment. The many bright spots of mobile growth across multiple sectors and geographies points to the beginning of a global economic rebound.”
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