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Organizations can achieve a greater competitive edge, With CultureIQ’s new CultureAdvantage model

By ET Bureau - October 25, 2019 2 Mins Read

CultureIQ's , CultureAdvantage

CultureIQ, the global leader in culture management, unveiled the new CultureAdvantage framework based on the latest research on what creates high performing employees, cultures and business results.

“CultureAdvantage is designed to help leaders create the ideal culture needed to implement their business strategy successfully, leading to key outcomes such as employee engagement, retention, customer satisfaction, and financial performance,” says Dr. Cathy Maraist, who leads CultureIQ’s solutions team.

CultureIQ’s solutions have always gone beyond simple engagement models, recognizing that culture is the true key to carrying out an organization’s strategy.

According to Aptitude Research, nearly 70% of HR leaders state that culture has the greatest impact on employee engagement. “CultureIQ’s is committed to helping companies create and cultivate a culture that is meaningful and impactful through its new CultureAdvantage model,” says Madeline Laurano, AR’s founder.

To unleash an organization’s CultureAdvantage, CultureIQ helps clients:

  • Architect
    Build a culture plan that makes strategy real, wins & keeps great talent, and delights customers
  • Assess
    Determine the strengths and gaps in our clients’ culture today—so they can move toward their target culture
  • Activate
    Create an action plan to align leaders, motivate teams and turn culture into a competitive edge

CultureIQ has helped hundreds of businesses turn their own unique cultures into a competitive advantage, and this new approach uses data-driven, technology-powered, and human-led insights to perfect and strengthen culture.

“As leaders think about the culture they want to activate, our new dashboards help them quickly identify where they can improve, what is driving the results, and proven actions they can take to move their culture and business forward,” explains Sean Gillispie, CultureIQ’s Head of Product Management.

Southern Spars CEO Sam Watson, whose global company builds masts for racing yachts, says, “I’ve already started seeing a really big shift” after his firm’s spring 2019 CultureIQ survey. “Our people have a much better sense of how they’re doing, which helps us shift to a performance culture,” Watson says. “We can resolve issues as they happen, and ultimately that it leads to a higher-performing business and the quality of our work is better – we can do better financially and have happier people in the process.”


ET Bureau

The platform covers e entire enterprise technology space- including emerging technologies like RPA, AI, cloud, automation, and the entire gamut of digital transformation tools, strategies and management decisions.

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