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Nexla Appoints VP of Marketing to Support Rapid Growth

By ET Bureau - February 15, 2021 2 Mins Read

Nexla Appoints VP of Marketing to Support Rapid Growth 1

Nexla, the converged data fabric company, today announced that it has expanded the leadership team with the addition of Bipin Singh as Vice President of Marketing. Singh brings with him a broad experience and expertise in data and analytics and will play a key role in the next phase of Nexla’s growth.

Singh joins Nexla from TIBCO, where he managed product marketing for all of TIBCO’s data management, analytics, and data science product portfolio. In his role, Singh was instrumental in transforming TIBCO’s strategy that delivered a bigger pipeline and growth for the company. During his time, TIBCO’s position strengthened in 4 Gartner Magic Quadrant categories across data management and data science.

“Enterprise data technologies have existed for decades, but I see enormous advantage for companies taking a modern, collaborative approach to data operations. Our customers like Instacart, Poshmark, and LiveRamp who have included Nexla as a core part of their data stack are reaping the benefits of business acceleration. Bipin comes to Nexla with a deep understanding of enterprise data needs, years of marketing experience in the industry, and the technical background to natively understand the cutting edge technology that Nexla has built. I am excited about Bipin joining our team to help inform and educate the market about our unique approach that makes data radically simple. He joins at a time when Nexla is experiencing rapid demand growth and scaling up go-to-market operations,” said Saket Saurabh, co-founder and CEO of Nexla.

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“What the Nexla team has developed is a very unique, innovative take on data operations. Having paid close attention to this market, I can confidently say that nobody has a vision as complete as that of Nexla. Nexla makes it extremely easy for the data teams and business operations teams to access, manage, and connect data to operational systems. Nexla’s converged technique works amazingly well, independent of the underlying approach – ELT, ETL, API Proxy, API Integration, or Data as a Service. Enterprise customers love Nexla because we are freeing up precious data engineering teams from becoming a service bureau. At the same time data science, analytics, and operations teams are becoming more self-sufficient with respect to data. I’m incredibly excited to take Nexla through the next phase of growth as we help enterprises experience the Nexla advantage,” said Singh.


ET Bureau

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