Saturday, February 4, 2023

mParticle Offers access to its enterprise-grade customer data infrastructure Platform

By ET Bureau - May 20, 2022 2 Mins Read

mParticle, the leader in customer data infrastructure, today announced it would make its enterprise product available via two additional options including a free trial, along with a growth tier offering for growth oriented companies. The new programs are aimed at helping teams maintain data trust, and efficiently scale their first party data assets amidst ever changing internal and external demands across business, economic, and regulatory realms.

Given the current economic uncertainty, along with the continued ripple effect in the wake of the changes to the identity landscape since iOS 14, teams at companies of all sizes need to do more with less while optimizing customer experience and retention. This begins with establishing a strong first-party data foundation to maximize efficiency at scale, and making it easy to operationalize high quality customer data for personalized customer experiences.

“Economic volatility always brings a flight to value, where business survival is based on the ability to rapidly innovate for the customer,” said Karen Gallantry, Chief Revenue Officer of mParticle. “The opportunity to improve data quality, governance, and connectivity are universal in nature, and are becoming more mission critical with each passing day. We’re excited to be able to offer the capabilities used by some of the biggest and best brands in the world to teams of all sizes.”

Also Read: Three Digital Transformation Projects CIOs Should Place a High Priority On

Both onboarding options are available starting today, and includes the following:
  • Native Event collection capabilities across the broadest set of web, mobile, OTT, and connected living room platforms.
  • Integrated data quality tooling and schema management
  • Sophisticated and configurable identity resolution
  • Data governance and privacy controls to safeguard consumer privacy.
  • Real-time access to a partner ecosystem of over 300+ partner APIs
  • Additional platform capabilities such as Audiences, Journeys, and more are available with premium configuration.

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ET Bureau

The Enterprise talk Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

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