mParticle, the leader in customer data infrastructure, today announced it would make its enterprise product available via two additional options including a free trial, along with a growth tier offering for growth oriented companies. The new programs are aimed at helping teams maintain data trust, and efficiently scale their first party data assets amidst ever changing internal and external demands across business, economic, and regulatory realms.
Given the current economic uncertainty, along with the continued ripple effect in the wake of the changes to the identity landscape since iOS 14, teams at companies of all sizes need to do more with less while optimizing customer experience and retention. This begins with establishing a strong first-party data foundation to maximize efficiency at scale, and making it easy to operationalize high quality customer data for personalized customer experiences.
“Economic volatility always brings a flight to value, where business survival is based on the ability to rapidly innovate for the customer,” said Karen Gallantry, Chief Revenue Officer of mParticle. “The opportunity to improve data quality, governance, and connectivity are universal in nature, and are becoming more mission critical with each passing day. We’re excited to be able to offer the capabilities used by some of the biggest and best brands in the world to teams of all sizes.”
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