Most European businesses say they are ‘more trusting’ of cloud solutions than before the Covid-19 pandemic

Most European businesses say they are ‘more trusting’ of cloud solutions than before the Covid-19 pandemic

Two-thirds of European businesses (67%) say they are more trusting of cloud solutions to keep their business running than before the Covid-19 pandemic, according to a poll conducted by pCloud.

The survey of 1,500 businesses across the UK, France and Germany also found that 69% expect home working to be the default option for their firms in 2021, while 72% said they had reviewed the collaboration tools they put in place due to their increased importance caused by coronavirus.

Tunio Zafer, CEO at pCloud, commented: “The Covid-19 pandemic accelerated adoption of collaboration tools such as cloud storage and file sharing. Simply put, they became necessary to keep millions of businesses moving.

“While vaccines bring hope for a return to normality this year, it is clear that the way businesses operate will be fundamentally changed.

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With European lawmakers signalling their intention to bring in new regulation for tech giants, the survey also uncovered the attitudes of business leaders towards data privacy.

82% of respondents said the EU’s plan to introduce further measures against US tech firms has made them more inclined to choose a European company to store their files. Meanwhile three-quarters welcome stricter regulation for European businesses using the services of US tech giants.

Zafer added: “All of this comes down to an issue of control. Cloud storage is about keeping precious memories safe – and about keeping businesses moving – but too often control lies in the wrong place.

“People should rightly expect that they can set the terms for how and where their files are stored. Unfortunately, there are too many cases where tech companies misuse the power they have earned to harvest data for commercial purposes. It is clear that consumers no longer want this heavy-handed approach.”

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